Sustainable Design (task 8)

Sustainable design is the philosophy of designing physical objects, the built environment, and services to comply with the principles of social, economic, and ecological sustainability.

Sustainable Design Architecture :"Green architecture, or green design, is an approach to building that minimizes harmful effects on human health and the environment. The "green" architect or designer attempts to safeguard air, water, and earth by choosing eco-friendly building materials and construction practices."

Green architecture may have many of these characteristics:

• Ventilation systems designed for efficient heating and cooling
• Energy-efficient lighting and appliances
• Water-saving plumbing fixtures
• Landscapes planned to maximize passive solar energy
• Minimal harm to the natural habitat
• Alternate power sources such as solar power or wind power
• Non-synthetic, non-toxic materials
• Locally-obtained woods and stone
• Responsibly-harvested woods
• Adaptive reuse of older buildings
• Use of recycled architectural salvage
• Efficient use of space

Sustainable Fashion Design:

Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of environmentalism and social responsibility.

H&M on Sustainable Fashion

Oscar de la Renta 

“Sustainable fashion implies a commitment to the traditional techniques, and not just the art, of making clothes. I work today in the same way that I first learnt in the ateliers of Balenciaga and Lanvin 50 years ago. We need to ensure that the next generation of seamstresses and tailors have the skills necessary to develop clothes that are not only beautiful but extremely well made.”

Gucci creative director

“Quality items that stand the test of time – it is this concept of sustainability, symbolised by a timeless handbag that you wear again and again, and can pass on, that I am always thinking of when I design.”

My opinions on sustainable design are:

 As a Graphic/ Communication designer is 

• use solar powers instead of electricity 
• Help my clients with choosing sustainable choices for his/her design
• Recycle 

What can you do? Is this your finest hour?

i can let my people back home know about sustainability , i can teach them and spread the word. 

Do you consider sustainability when designing? and how?

To be honest i never considered sustainability when i am designing until now.  I never knew that our world is in danger due to the lack of education in my country. Now that i know what sustainability means i will always consider it to be part of my design.

What do you understand by the term Design Thinking and how does it apply to you as a designer?

What i understood about design thinking is you need to fail and sometimes fail again. But you have to fail and get up quickly and believe me you will have the solution of the problem. I think it is ok to be lost not knowing what the problem is, with research and failure and that one push you will get there; that is the magic of a designer.

References:

http://en.wikipedia.org/wiki/Sustainable_Design
http://architecture.about.com/od/greenconcepts/g/green.htm

http://en.wikipedia.org/wiki/Sustainable_fashion

Design Project B research/ideas.(two)

LOGO:

 Stationery

Thou shalt not advertise… (Task 7)

What do you consider to be the role of advertising?

"The role of advertising is mainly to inform potential customers of the products in the market and convince them to make a purchase."

The rule of adverting is to make the brand noticeable and respected. For example when you see a lot of Ads for a specific brand, lets say coca cola  in the streets, newspaper, billboards and so on this brand gets stuck in your head something you crave it, or at time y it's like brainwashing your brain some how. 

1. Mission: the objectives behind advertising. For example: sales promotion, information and guidance to consumers, developing brand loyalty, market goodwill, facing market competition effectively, making the products popular or successful and introduction of a new product.
2. Money: Advertising should be always within the limits of funds provided.
3. Message: The message is given through written words, pictures, slogans and etc. It should garb the attention of the buyer.
4. Media: not evert product should be advertised in the media.
5. Measure: to evaluate advertisement in order to judge its effectiveness.

Discuss your thoughts on the ethics of advertising.

• I believe the ethics in advertising in my point of view is all about truth and respect. Not using false information to promote a product thats ethics.

What do you consider to be good advertising and bad?

GOOD:

Outdoor Advertising:

When coming up with an ad campaign for FedEx Kinko's, the innovative minds at advertising agency BBDO were inspired by the streets of New York. The agency installed oversized bottles of correction fluid, highlighters, and, in one case, an office lamp, on the city's busy thoroughfares for a couple of days earlier this year.

 BBDO is "Most Awarded Agency Network in the World"

Creative Canon outdoor advertisement.

Guinness basketball commercial.

Bad:

Outdoor Advertising:

This design illustrates the risk advertisers take when they overcrowd designs with too many words. With only three to five seconds to grab a driver’s attention, it is vital for outdoor lettering to be scaled to be read from a distance. Drivers who cannot read a billboard are unlikely to look again.

WWF

Dove 

What are your thoughts on ambient media, guerrilla marketing and viral advertising campaigns?

Ambient advertising is about placing ads on unusual items or in unusual places you wouldn’t normally see an ad.

Example of ambient Advertising:

Example of guerrilla marketing: 

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

Fitness World

 Nikon Guerilla Marketing Campaign

Fitness First Guerilla Marketing Campaign

Example of viral advertising campaigns:

a direct marketing technique in which a company persuades internet users to forward its publicitymaterial in e-mails (usually by including jokes, games, video clips, etc)

"This marketing campaign is centered around a food blender. The campaign created a video that shows that the blender blends everything. Some of their most popular videos show blending expensive electronics like an iPhone.

Why it went viral: It capitalized on user’s interest to watch quick and funny things on YouTube. It was shocking in 2006 and it still is today. It attracted 160 million views back when the campaign was first launched."

"Although it seems like the Chatroulette fad was eons ago, it's really only been three years since the video chat site exploded in popularity. During this time, the improvising piano player known as Merton created the highest rated video on YouTube by singing to whoever popped up in his chat window.

Many viewers commented that he looked a lot like the singer/songwriter Ben Folds. In an ode to the original, Folds performed an improvised Chatroulette performance in front of a live audience at one of his shows, becoming a viral success in and of itself.

The example demonstrated that celebrities and brands could piggyback on Internet trends to achieve their own success"

References:

http://uk.ask.com/question/what-is-the-role-of-advertising

http://kalyan-city.blogspot.com/2010/07/5-ms-of-advertising-advertising.html

http://www.meadowoutdoor.com/billboard-design/good-vs-bad

http://sobadsogood.com/2012/06/29/30-insanely-creative-billboard-advertisements/

http://adsoftheworld.com/media/print/wwf_blood?size=original

http://www.asa.org.uk/About-ASA/Our-mission.aspx

http://www.creativeguerrillamarketing.com/guerrilla-marketing/26-creative-ambient-advertising-examples/

http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/

http://smallbiztrends.com/2013/10/best-viral-marketing-campaigns.html