"Taking on the responsibility to share your skills with organizations that are working to improve society the same way that an off-duty doctor would make it their responsibility to provide medical attention to someone in trouble."
Paula Scher:
Ethics:
- She believes failure is the secret to artistic success. "You have to fail in order to make the next discovery," says Scher. "It's through mistakes that you actually can grow."
- " It's through mistakes that you actually can grow."
- "You have to get bad in order to get good. "
- she believes if she makes a break through she will be rewarded for it in the end.
- Her cycle is this: first stage being serious(that's how she make the breakthrough), second stage being solemn(that's when the breakthrough is expected, third stage being trite (cliché) or hackneyed (overworked), fourth stage is being forgotten and the fifth stage is resurrected (bring back to life) again. she goes through that entire cycle, and the failure leads to the next reinvention.
- Always ask yourself those questions if you think you got your design wrong or you think it is not working: why is this not working? Why is my work coming out like this? Why do I do the same thing over and over again?
" I design because i love to make things and make things made. I want the things that I make or get made to elevate the expectation of what design should be. Thats what I try hard to in every capacity. Sometimes, I even succeed in it. I can’t determine whether or not that ‘good’, I have to leave that to the critics and historians. "
"Paula Scher is a ‘social’ designer in the best sense of the word – her work is literally on the streets and in the buildings where people live, work and study."
Interview question for paula:
How has your pro bono (for the public good) work impacted your commercial
work?
I look at work in totality: some work pays the bills, some work is important to us as a society, and some work builds reputation. What’s the best is when it does all three, which sometimes it does.
Do you have an example?
I donated a complete sign system for the NYC Parks Department. It was probably the biggest donation I’ve ever made. Then, because of that relationship, after Hurricane Sandy, they hired me to do a paid project designing signage for all the beaches.
The two things went together really well. If I hadn’t done that massive donation, we wouldn’t have developed a relationship and they might not have thought of me to do the paid work. So the pro bono and commercial work actually fed each other. I created two very visible pieces of work, one donated, and the other an assignment.
I look at work in totality: some work pays the bills, some work is important to us as a society, and some work builds reputation. What’s the best is when it does all three, which sometimes it does.
Do you have an example?
I donated a complete sign system for the NYC Parks Department. It was probably the biggest donation I’ve ever made. Then, because of that relationship, after Hurricane Sandy, they hired me to do a paid project designing signage for all the beaches.
The two things went together really well. If I hadn’t done that massive donation, we wouldn’t have developed a relationship and they might not have thought of me to do the paid work. So the pro bono and commercial work actually fed each other. I created two very visible pieces of work, one donated, and the other an assignment.
How do you invent something new?
To invent something, or to do something that feels creative, or where you really push what’s possible, you have to be a little bit ignorant. You have to kind of not know what you’re doing, because if you know what you’re doing, you’re gonna do what you’ve already done or what somebody else has done before. Or what’s expected of you. And that’s never really very interesting, but it’s the sort of formula for success that everybody feels comfortable with.
How do you break past that?
To invent something new, you have to be ok with not knowing what you are doing. That makes people feel vulnerable; it’s taking a total risk. The only way I’ve found that people will take that risk with me, is if they’re not paying for it. So, I use pro bono as my lab.
To invent something, or to do something that feels creative, or where you really push what’s possible, you have to be a little bit ignorant. You have to kind of not know what you’re doing, because if you know what you’re doing, you’re gonna do what you’ve already done or what somebody else has done before. Or what’s expected of you. And that’s never really very interesting, but it’s the sort of formula for success that everybody feels comfortable with.
How do you break past that?
To invent something new, you have to be ok with not knowing what you are doing. That makes people feel vulnerable; it’s taking a total risk. The only way I’ve found that people will take that risk with me, is if they’re not paying for it. So, I use pro bono as my lab.
Paula is one of the world’s top 10 designers, and provides at least
25% of her work each year pro bono(for the public good).
What i love about Paula is that she is not afraid to fail or make mistakes, because of that i believe she is successful. "You have to fail in order to make the next discovery," And i totally agree with that quote. My very first project in graphic design in the 2006 i failed and i thought the world has ended. I wanted to change my major because of that first project. When I talked to my professor about my grade she laughed, and she told me its ok to fail wait and do the second project and you will be amazed. I did my second project and i got an A on it. What i also love about Paula is her Pro bono work for the society. 25% of her work is for the society.
KK OUTLET
Ethics:
- creative solutions for the development of brands, products and content.
- stay close to our audience and the creative world by hosting exhibitions and collaborations on a monthly basis.
- strong strategic thinking.
KK JOB CENTRE
"KK Job Centre presents a selection of the best of this year’s graduate graphic designers and illustrators from across the United Kingdom all of whom are part of the Just Us Design Collective. The exhibition is designed as a kitsch job-centre, with tongue-in-cheek references to the social and economic problems associated with the current credit-crunch recession. All of this is a reaction to the student fears of finding jobs after graduating university."
You can find more about their work and events in here
What i really like about KK outlet is they how the collaborate three things in one place. They have a place to work a small shop for book publishing and finally an exhibition each month. They also do some social work. In the previous paragraph they did this social exhibition for newly graduates to search for a job.
References:
http://www.kkoutlet.com/exhibitions/2009/job-centre
http://www.taprootfoundation.org/sites/default/files/imce/paula-scher-final1.pdf
http://www.psychologytoday.com/blog/brainstorm/200905/paula-scher-failure
http://www.linkedin.com/today/post/article/20131023141630-201849-redefining-their-professions-jim-collins-paula-scher-mitch-kapur-evan-hochberg
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