Product packaging (task 6)

What is Package design?

• Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use.

Package design is the most important thing for any product. Without Packaging their will be no trade. 

What is the role of packaging?

• The role of packaging is simply to protect the product throughout the manufacturing, transport, and storage. Good Packing means good health and safety of the consumers.

Who do you consider to be a good packaging designer?

• Apple Packaging .. to know why watch the video below.

What is a carbon footprint?

• The exact definition is the amount of carbon dioxide and other carbon compounds emitted due to the consumption of fossil fuels by a particular person, group, etc.

Example

Apple is focusing on its product packaging to help reduce its total carbon footprint.

In order to determine how to best reduce carbon emissions, Apple looked carefully at the areas that contribute to its total carbon footprint, including manufacturing (which accounts for 45% of Apple's total greenhouse gas emissions), transportation (5%), product use (46%), recycling (1%) and facilities (3%). Apple's packaging directly affected its transportation emissions, with heavier, bulkier packaging requiring more shipping containers and more fuel.

Apple redesigned its packaging to be smaller and lighter, while still providing maximum protection for its products. The reduced packaging helped minimize material waste, while helping to reduce transportation emissions. Between 2006 and 2010, Apple reduced packaging for the MacBook by 53%, which allowed room for 80% more MacBook boxes in each shipping load. With fewer shipments, Apple significantly reduced its C02 emissions.

The story behind Apple's environmental footprints to learn more click here 

• I use 39.96 CO2e per month find out your carbon footprints here

What is green packaging?

•  Green packing is the improvement of sustainable packaging 
• Reduction of packaging 
• recycled materials 
• reducing environmental impact
• reducing ecological footprints 

watch the video here about green packaging.

What is traffic light labeling?

• Traffic labeling is the colors  Red, yellow (amber) and green symbols on food products to represent high, medium and low levels of fats, sugars and salts

Example:

Global collection:

Five Olive Oil

Brand identity and packaging design for a new premium quality series of Greek extra virgin olive oil. 5 stands for quintessence in olive oil. 5 olive oil is distributed by World Excellent Products®, a company driven by passion for excellence in gastronomy. It is a newly established company, created by the ambition to build on the same core pillars of their own philosophy: innovation, respect to history and tradition and exclusive know-how on production and supply of unique products.

Origami T Bags

Designed by Nathalia Ponomareva, this packaging design adds a touch of beauty to making tea as well as combining two Japanese traditions: tea and origami. Although currently only a concept, this a strong concept and has great potential.

Headphone Packaging

These headphones created by Corrine Pant show how a small modification to packaging design can make a big difference. By using the form of a quaver to alter the packaging the consumer instantly becomes engaged. The choice of black and white aids this making the packaging very bold and striking.

 TeaPee

Canadian design student, Sophie Pépin, drew inspiration from the roots of the Native American nomadic lifestyle for this tea packaging design she calls North American Teapee. The Native American patterns that are placed around the packaging are cleverly torn away to reveal the teabags themselves.

 Lacoste Eco/Techno Polo

The concept was to explore two very different materials and the technology used in the production process of these special edition eco shirts from Lacoste. The most eco-friendly way to package the eco polo was not to print on the packaging at all but use embossing instead. The techno polo is vacuum-packaged in screen-printed foil.

Colourless Coke

COLOURLESS–an eco friendly package proposal for Coca-cola. A convex logo substitutes colourfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture coloured cans would be saved.

References:

http://www.proeurope4prevention.org/roles-of-packaging

http://en.wikipedia.org/wiki/Package_design

http://trafficlive.com/blog/top-10-packaging-designs-2013/

http://www.hpcorporategroup.com/how-apple-packaging-helps-reduce-carbon-emissions.html

http://www.theguardian.com/environment/2012/apr/04/carbon-footprint-calculated