M&CSAATCHI

What I really admire about M&CSAATCHI is the simplicity they put in their designs.With their massive research they just get you to the point. You will always get their message no matter where you come from. They say it all in their philosophy and i quote "BRUTAL SIMPLICITY OF THOUGHT, it's easier to complicate than simplify. Simple ideas enter the brain quicker and stay longer. Brutal simplicity of thought is therefore a painful necessity." What I understood is that cruel but simple design is something very hard to make it takes time and a lot of creativity, and its what people want so they can get to the point very easily.

Website:

What I really love about their website is how simple it is. Its is easy to the eye, you can stream to it very easily. And I repeat they just get you to the point.

Their Work:

The simplicity and the story behind each ad. 

May 13th, 2013

Fifty years ago this year, Steve McQueen famously jumped a fence on a motorcycle to escape the Nazi’s in the film ‘The Great Escape’. It became one of the most memorable scenes in cinema history, and to anyone associated with motorcycles, it is known that the stunt was done on a Triumph TR6. So to celebrate this, we’ve created an ad that recognises every motorcyclists want for the weekend – the need for escape. What better way than to have our everyday ‘Steve McQueen’ escape suburbia on Triumph’s modern day version of the TR6 – the Scrambler 900.

February 20th, 2013

Located on the last prime piece of real estate in Bangsar, Serai is BRDB’s most prestigious development in Bukit Bandaraya. Featuring 121 private luxury residences with units ranging from 4,000 sq ft to a royal 14,000 sq ft, Serai marks one of BRDB’s most luxurious and ambitious developments to date, a landmark residential icon that celebrates their brand values of intelligent design, uplifting aesthetics and cosmopolitan living.? To launch Serai, M&C Saatchi created a campaign based on the proposition “Bangsar’s Crown Jewel”. In conjunction with the launch, BRDB commissioned 3 celebrated artists to bring to life their unique and distinctive interpretations of Bangsar and Serai. The Serai Artists Series featured Jalaini Abu Hassan (painter), SC Shekar (documentary photographer) and Dr. June Ngo (textile designer). The completed works of the artists can be viewed at the BRDB Sales Gallery in Bangsar and will ultimately grace the hallways of Serai.? M&C Saatchi orchestrated a campaign comprising of print, outdoor, supporting collaterals, identities, direct mailers and promotional film materials. Launched in early December 2012 at the BRDB Sales Gallery in Bangsar, the Serai launch was further enhanced with a special 20 page pull-out section published in The Edge.

February 14th, 2013

M&C Saatchi has launched a much talked about campaign for Stockholm Art Week. The app enables everyone in Stockholm to join a new art movement and co-create a work of art that will be presented at the end of the week. The application captures your movements on a map of Stockholm using GPS, and transfers this to an artist who will paint the movements on a real canvas. Your ‘art walk’ becomes a brush stroke on the co-created art piece. People can then visit www.stockholmisyourcanvas.com and see how their brush stroke - and the whole canvas - comes to life through a live streamed link to the artist's studio in Stockholm. The finished canvas will be presented at the Stockholm Art Week closing party on 17 February and will be put up for auction online. Surplus funds raised will be donated to community art projects.