SPINACH ( Business Design)

When you open their website those are the three sliders that you see. The grab your attention and thats a source of marketing 

How clean and powerful their website is, It is so easy to the eye. You can browse through is very easily. 

The welcoming text 

"We specialise in providing branding, design, marketing and communications services. We are in the business of making you stand out from everyone else. When we work with you, we want to inspire you and help you to continue to enhance your reputation.We want to make sure that you excite your existing customers – and entice new clients too. We do this by bringing together decades of experience in brand management, advertising and graphic design.You can come to us with a blank piece of paper, or a million and one ideas. Whatever you want, we will creatively work it out – together…."

What i love about that text is that its so welcoming. It is like they are talking to me in person making me feel special and unique. They make the client part of their team or simply part of their family.

What i also love about spinach is the layout and the simplicity of their work. The use powerful colors yet simple and clean. The layout of their website is beyond amazing i love how they put the square shaped ideas of their latest work in the home page. This is also a source of marketing. 

check their website out: http://www.spinachdesign.com

Edge of Arabia

1ST Logo Sketches for the RSA project

I choose the grey color in the middle because its represents the negative creative people,  and as you can tell its in the back because when the enter magnet their life will be positive and i choose the three primary colors: RED, BLUE, & YELLOW because they make all the colors they have power they rule they control they are bold and strong. 

The Shot Marilyns - Andy Warhol (American, 1928–1987)

"Warhol embraced popular culture and commercial processes. He eventually set up his own print-publishing company called Factory Additions, issuing portfolios of his signature themes. For Marilyn, he createdten highly variable portraits, exploiting the possibilities in screenprinting for shifting colors and off-register effects. By celebrating the seemingly impervious veneer of glamour and fame, but acknowledging its darker inner complexity, these prints reveal Warhol's subtle grasp of American culture.

"The Shot Marilyns is a work of art produced in 1964 by Andy Warhol. It consists of four canvases, each a square measuring 40 inches and each consisting of a painting of a Marilyn Monroe, each shot through in the forehead by a single bullet.

Warhol actually painted five colored Marilyns in 1964 with different colored backgrounds: red, orange, light blue, sage blue, and turquoise and he stored them at The Factory, his studio on East 47th Street in Manhattan. Dorothy Podber (1932–2008), a friend of Factory photographer Billy Name, saw the recently completed paintings stacked against one another at the studio and asked Warhol if she could shoot them. Believing that she meant she wanted to photograph the paintings, Warhol agreed. Podber doffed her pair of white gloves, withdrew a small revolver from her purse, and fired a shot into the stack of four "Marilyn" paintings, which became known as The Shot Marilyns. (The fifth painting with the turquoise background was not in the stack.)

The Ray Johnson biography How to Draw a Bunny describes this event as a performance piece by Dorothy Podber. After she'd shot the Marilyns and left, Andy Warhol purportedly asked Billy Name to please ask Dorothy not to do that again. Podber was, however, henceforth barred from The Factory for life."

What I love about this Marilyn pop portrait is how famous it become. The simplicity  of his work and the reflection between the turquoise colors. Marilyn eye shadow and the background balance the whole portrait. Warhol shows the  beauty of Marilyn with his amazing shadowing techniques. I see this portrait Everywhere and i can never get over it. True beauty expressed in  very simple pop arty way. 

Sources:

http://www.moma.org/collection/object.php?object_id=61239

http://en.wikipedia.org/wiki/Shot_Marilyns

Starbucks

Position:

 

     -Claim the high-end  inetrnational feel of coffee.

     - Keep menu options managable.

     - Expand concept store ideas but take it low buudget.

     - concider localized products offering and events.

Vision:

To inspire and nature the human spirit - one person one    cup and one neighborhood at a time.

Values: 

Our Coffee: It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done.

Our Partners: We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.

Our Customers: When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection.

Our Stores:When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity.

Our Neighborhood:Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead.

Our Shareholders:We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive.

Project Outline & Work Plan/Timeline

Outline:

Timeline:

Mood Board