20/20 ( MY ADDICTION)

My addiction are those shoes. My mom thinks that  i am a sick mad young woman. What my mom doesn't get is that theirs a theory and connection between me and those colorful TODS. Whenever i pay a new pair of Tods it makes me so happy. I connect with them in a way that i can't even explain. Every pair has a personality. I know people think i am crazy in a way. But i don't care thats me and that's what makes me different and unique. I will buy more from those shoes and ill make a color wheel by color coding them. (YES I AM THAT ADDICTED). I worked for a whole year and i hated my job. So I mad a deal with my self every month when i get my salary i needed to reward myself with a new pair of TODS. 

MY LIFE MY TODS

RSA PROJECT (LOGO PROCESS)

Logo process:

POSTER:                         

Stationary:

Environmental Typography (Paula Scher)

Paula Scher designed this amazing  environmental typography in the New York City Ballet and PAVE Academy Charter School. What i really like about this building is the contrast between the typography and the people walking through the streets of NewYork. For example If I was walking through the streets of newyork and i saw this building i will connect with it and understand what the building is for. You can read DARAMA, WRITING, DANCE, THEATER, etc. The type design makes the building stand out.

Where as here she took one of her amazing maps and used it in an environmental way in one of the design schools in New York. This Map of New York is full of color and inspiration. I love this map its so engaging.

You know how boring the parking spaces are, they so so dull. Look at how Paula Shere transformed it. Paula is an inspiration i love her work. She makes everything so beautiful with her skill and creativity using simply design. 

RSA PROJECT ( LOGO SKETCHES)

Experimenting with fonts:

First sketches:

Second sketches:

Third sketches:

Fourth :